The Impact of Consumer Negative Online Reviews and The Role of Religiosity on Post-Purchase Behavior of Muslim Consumers: As an Experimental Design
Online reviews are now a part of consumer preferences in determining product choices. This study aims to investigate the impact of negative online reviews from consumers and the role of religiosity on Muslim consumers' post-purchase behavior. Researchers use experimental designs to test hypoth...
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| Format: | Article |
| Language: | English |
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Bandung: Prodi Manajemen FE Universitas Langlangbuana
2025-04-01
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| Series: | Almana: Jurnal Manajemen dan Bisnis |
| Subjects: | |
| Online Access: | http://journalfeb.unla.ac.id/index.php/almana/article/view/2797 |
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