The Impact of Consumer Negative Online Reviews and The Role of Religiosity on Post-Purchase Behavior of Muslim Consumers: As an Experimental Design
Online reviews are now a part of consumer preferences in determining product choices. This study aims to investigate the impact of negative online reviews from consumers and the role of religiosity on Muslim consumers' post-purchase behavior. Researchers use experimental designs to test hypoth...
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| Format: | Article |
| Language: | English |
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Bandung: Prodi Manajemen FE Universitas Langlangbuana
2025-04-01
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| Series: | Almana: Jurnal Manajemen dan Bisnis |
| Subjects: | |
| Online Access: | http://journalfeb.unla.ac.id/index.php/almana/article/view/2797 |
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| _version_ | 1850173201060986880 |
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| author | Roro Arinda Reswanti Julian Pratama |
| author_facet | Roro Arinda Reswanti Julian Pratama |
| author_sort | Roro Arinda Reswanti Julian Pratama |
| collection | DOAJ |
| description |
Online reviews are now a part of consumer preferences in determining product choices. This study aims to investigate the impact of negative online reviews from consumers and the role of religiosity on Muslim consumers' post-purchase behavior. Researchers use experimental designs to test hypotheses. The research focus is on understanding how Muslim consumers respond to negative online reviews as well as how religious factors may influence their responses to post-purchase behavior. This research is expected to provide insight for business practitioners in designing more effective review management and marketing strategies for the Muslim market, as well as providing a theoretical contribution to the understanding of the relationship between consumer reviews, religiosity, and post-purchase behavior.
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| format | Article |
| id | doaj-art-ec15466e03664ce2ae00b210baddc718 |
| institution | OA Journals |
| issn | 2579-4892 2655-8327 |
| language | English |
| publishDate | 2025-04-01 |
| publisher | Bandung: Prodi Manajemen FE Universitas Langlangbuana |
| record_format | Article |
| series | Almana: Jurnal Manajemen dan Bisnis |
| spelling | doaj-art-ec15466e03664ce2ae00b210baddc7182025-08-20T02:19:54ZengBandung: Prodi Manajemen FE Universitas LanglangbuanaAlmana: Jurnal Manajemen dan Bisnis2579-48922655-83272025-04-019110.36555/almana.v9i1.2797The Impact of Consumer Negative Online Reviews and The Role of Religiosity on Post-Purchase Behavior of Muslim Consumers: As an Experimental DesignRoro Arinda Reswanti Julian Pratama0Manajemen Online reviews are now a part of consumer preferences in determining product choices. This study aims to investigate the impact of negative online reviews from consumers and the role of religiosity on Muslim consumers' post-purchase behavior. Researchers use experimental designs to test hypotheses. The research focus is on understanding how Muslim consumers respond to negative online reviews as well as how religious factors may influence their responses to post-purchase behavior. This research is expected to provide insight for business practitioners in designing more effective review management and marketing strategies for the Muslim market, as well as providing a theoretical contribution to the understanding of the relationship between consumer reviews, religiosity, and post-purchase behavior. http://journalfeb.unla.ac.id/index.php/almana/article/view/2797Consumer Negative ReviewsPost-Purchase BehaviorReligiosity |
| spellingShingle | Roro Arinda Reswanti Julian Pratama The Impact of Consumer Negative Online Reviews and The Role of Religiosity on Post-Purchase Behavior of Muslim Consumers: As an Experimental Design Almana: Jurnal Manajemen dan Bisnis Consumer Negative Reviews Post-Purchase Behavior Religiosity |
| title | The Impact of Consumer Negative Online Reviews and The Role of Religiosity on Post-Purchase Behavior of Muslim Consumers: As an Experimental Design |
| title_full | The Impact of Consumer Negative Online Reviews and The Role of Religiosity on Post-Purchase Behavior of Muslim Consumers: As an Experimental Design |
| title_fullStr | The Impact of Consumer Negative Online Reviews and The Role of Religiosity on Post-Purchase Behavior of Muslim Consumers: As an Experimental Design |
| title_full_unstemmed | The Impact of Consumer Negative Online Reviews and The Role of Religiosity on Post-Purchase Behavior of Muslim Consumers: As an Experimental Design |
| title_short | The Impact of Consumer Negative Online Reviews and The Role of Religiosity on Post-Purchase Behavior of Muslim Consumers: As an Experimental Design |
| title_sort | impact of consumer negative online reviews and the role of religiosity on post purchase behavior of muslim consumers as an experimental design |
| topic | Consumer Negative Reviews Post-Purchase Behavior Religiosity |
| url | http://journalfeb.unla.ac.id/index.php/almana/article/view/2797 |
| work_keys_str_mv | AT roroarindareswantijulianpratama theimpactofconsumernegativeonlinereviewsandtheroleofreligiosityonpostpurchasebehaviorofmuslimconsumersasanexperimentaldesign AT roroarindareswantijulianpratama impactofconsumernegativeonlinereviewsandtheroleofreligiosityonpostpurchasebehaviorofmuslimconsumersasanexperimentaldesign |