Sustainable Beauty in Indonesia: The Role of Attitude in Mediating the Impact of Environmental Knowledge and Perceived Eco-Friendly Quality on Purchase Intention

Sustainable Beauty in Indonesia: The Role of Attitude in Mediating the Impact of Environmental Knowledge and Perceived Eco-Friendly Quality on Purchase Intention

This study examines the impact of environmental knowledge, green perceived quality, and brand image on purchase intention toward environmentally friendly beauty products, with attitude as a mediating variable. Central Java was selected due to its growing interest in sustainable products and rising...

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Bibliographic Details
Main Authors: Arin Widyaningtyas, Aflit Nuryulia Praswati
Format: Article
Language:English
Published: Universitas KH Abdul Chalim, Prodi Ekonomi Syariah 2025-04-01
Series:Indonesian Interdisciplinary Journal of Sharia Economics
Subjects:
Purchase Intention, Environmental Knowledge, Green Perceived Quality, Brand Image, Attitude, Environmentally Friendly Beauty Products
Online Access:https://e-journal.uac.ac.id/index.php/iijse/article/view/6884
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