Sustainable Beauty in Indonesia: The Role of Attitude in Mediating the Impact of Environmental Knowledge and Perceived Eco-Friendly Quality on Purchase Intention
This study examines the impact of environmental knowledge, green perceived quality, and brand image on purchase intention toward environmentally friendly beauty products, with attitude as a mediating variable. Central Java was selected due to its growing interest in sustainable products and rising...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas KH Abdul Chalim, Prodi Ekonomi Syariah
2025-04-01
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| Series: | Indonesian Interdisciplinary Journal of Sharia Economics |
| Subjects: | |
| Online Access: | https://e-journal.uac.ac.id/index.php/iijse/article/view/6884 |
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