HOW BRAND EMPATHY CREATED: STUDY ON ORGANIC VIRAL CONTENT
This research explores and develops the concept of Brand Empathy which includes cognitive empathy, emotive empathy, and empathic action, in the context of viral content between Indomie and Mie Gaga on the TikTok platform, generated through AI storytelling. This research describes the empathy formed...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Pendidikan Nasional
2024-02-01
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| Series: | Jurnal Ilmiah Dinamika Sosial |
| Subjects: | |
| Online Access: | https://journal.undiknas.ac.id/index.php/fisip/article/view/5039 |
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