Instagrammable destinations: the use of photographs in digital tourism marketing in the United Arab Emirates
Purpose: This paper analyses the use of photographs in the digital tourism marketing strategy of DMOs in the lesser studied context of the Middle East to explore what are the contents that define the identity of the destinations based on their social media visual storytelling. Methods: The method...
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
International Hellenic University
2025-06-01
|
| Series: | Journal of Tourism, Heritage & Services Marketing |
| Subjects: | |
| Online Access: | https://zenodo.org/records/15650944/files/11-1-1.pdf?download=1 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|