Understanding Consumers’ Travel Live Streaming Watching Behaviors: The Role of Social Distancing and Lack of Mobility

Live streaming in tourism has attracted the attention of many scholars and has been considered significant to the recovery of tourism industry. Despite the increasing scholarly attention that travel live streaming received, factors influencing viewers’ intention to watch travel live streaming have n...

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Bibliographic Details
Main Authors: Weili Guan, Kai He, Jun Liu, Lingyun Huang, Teng Yu
Format: Article
Language:English
Published: SAGE Publishing 2025-05-01
Series:SAGE Open
Online Access:https://doi.org/10.1177/21582440251334182
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