The Role of Attractive Social Media Content on Fan Loyalty with the Mediating Role of Athletes' Popularity
Purpose: With the proliferation of social media platforms, sports clubs are leveraging these channels to foster fan engagement and nurture brand loyalty. This study investigates the intricate interplay between generating Attractive content, player popularity, and football fan loyalty.Methodology: Da...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Alzahra University
2024-09-01
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| Series: | Sports Business Journal |
| Subjects: | |
| Online Access: | https://sbj.alzahra.ac.ir/article_7753_af5dbe1ef9eaf8c91818b04fae40188d.pdf |
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