Pricing Policy as a Strategic Tool in the Context of Global Competition
This paper examines the role of pricing policy as a strategic tool for companies in global markets. It explores key pricing models, including value-based and dynamic pricing, and analyzes how these strategies help businesses maintain competitiveness. Using Tesla, Inc. as a case study, the paper h...
Saved in:
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Ovidius University Press
2025-02-01
|
| Series: | Ovidius University Annals: Economic Sciences Series |
| Subjects: | |
| Online Access: | https://stec.univ-ovidius.ro/html/anale/RO/2024i2/Section%205/9.pdf |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Summary: | This paper examines the role of pricing policy as a strategic tool for companies in global markets.
It explores key pricing models, including value-based and dynamic pricing, and analyzes how these
strategies help businesses maintain competitiveness. Using Tesla, Inc. as a case study, the paper
highlights how the company adapts its pricing in response to market conditions and regional factors.
The findings show that effective pricing strategies, such as localized pricing and dynamic
adjustments, are crucial for maximizing profitability and market share. This study underscores the
importance of aligning pricing decisions with broader strategic goals to achieve sustainable
competitive advantage. |
|---|---|
| ISSN: | 2393-3127 |