Pricing Policy as a Strategic Tool in the Context of Global Competition
This paper examines the role of pricing policy as a strategic tool for companies in global markets. It explores key pricing models, including value-based and dynamic pricing, and analyzes how these strategies help businesses maintain competitiveness. Using Tesla, Inc. as a case study, the paper h...
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| Format: | Article |
| Language: | English |
| Published: |
Ovidius University Press
2025-02-01
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| Series: | Ovidius University Annals: Economic Sciences Series |
| Subjects: | |
| Online Access: | https://stec.univ-ovidius.ro/html/anale/RO/2024i2/Section%205/9.pdf |
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