Building Consumer Satisfaction of Poci Tea through Price Compatibility, Feeling and a Brand That is Easy to Remember
Competition in the beverage industry is getting tighter, especially in tea drinks. One of the popular teas often included in the ranks of the top brand index is poci tea. However, there is a decrease in the tea percentage, indicating a decline in consumer satisfaction. This research aims to assess...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas KH Abdul Chalim, Prodi Ekonomi Syariah
2025-02-01
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| Series: | Indonesian Interdisciplinary Journal of Sharia Economics |
| Subjects: | |
| Online Access: | https://e-journal.uac.ac.id/index.php/iijse/article/view/5870 |
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