Swedish consumers’ perspectives on wild bilberries: Attitudes, associations, consumption patterns, and foraging behaviour

Efforts to develop the wild berry industry in Sweden and internationally call for increased knowledge about the consumer perspective. Our objective is to investigate attitudes, product associations, consumption patterns, and foraging behaviour regarding bilberries, with an online survey using a nati...

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Bibliographic Details
Main Authors: Elizabeth S. Collier, Marcus K. Adevi, Joshua Mayers, Anne Normann, Thomas T. Lennerfors, Cecilia Norman, Johnn Andersson
Format: Article
Language:English
Published: Elsevier 2025-06-01
Series:Future Foods
Subjects:
Online Access:http://www.sciencedirect.com/science/article/pii/S2666833525001315
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