POST-PANDEMIC TRADE FAIR DYNAMICS: A LONGITUDINAL STUDY OF EXHIBITORS' VIEWS ON DIGITAL AND HYBRID TRADE FAIRS
This study investigates evolving perceptions and preferences among exhibitors regarding trade fair formats, focusing on virtual, hybrid, and physical events. The aim is to understand how attitudes have shifted post-pandemic and the implications for future trade fair strategies. A longitudinal comp...
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Editura Universităţii din Oradea
2024-08-01
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| Series: | Geo Journal of Tourism and Geosites |
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| Online Access: | https://gtg.webhost.uoradea.ro/PDF/GTG-3-2024/gtg.55318-1290.pdf |
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| author | Dimitris KOURKOURIDIS Ioannis FRANGOPOULOS Asimenia SALEPAKI |
| author_facet | Dimitris KOURKOURIDIS Ioannis FRANGOPOULOS Asimenia SALEPAKI |
| author_sort | Dimitris KOURKOURIDIS |
| collection | DOAJ |
| description | This study investigates evolving perceptions and preferences among exhibitors regarding trade fair formats, focusing on
virtual, hybrid, and physical events. The aim is to understand how attitudes have shifted post-pandemic and the implications for
future trade fair strategies. A longitudinal comparative analysis was conducted using survey data collected from exhibitors over two
years. The analysis focused on evaluating perceptions of virtual, hybrid, and physical trade fairs, examining factors such as cost
savings, technological barriers, health safety advantages, and interpersonal interactions. Findings indicate increasing recognition of
cost and time-saving benefits in virtual formats. Despite technological improvements, challenges in interpersonal interactions persist.
Interest in hybrid events is rising, but concerns exist about effectively combining physical and virtual advantages. Confidence in
physical trade fairs is rebounding, especially among less COVID-affected exhibitors, suggesting a coexistence with virtual events
rather than a complete replacement. Strategic flexibility is crucial to optimizing engagement across diverse preferences and
capitalizing on emerging opportunities. The findings underscore the need for trade fair organizers to adapt their strategies to
accommodate hybrid models effectively. Future research should delve deeper into specific factors influencing exhibitor
satisfaction and engagement in hybrid environments, informing ongoing adaptations to the evolving trade fair landscape. |
| format | Article |
| id | doaj-art-ea180c6bea554f65a26942c15b5c8c84 |
| institution | Kabale University |
| issn | 2065-0817 2065-1198 |
| language | English |
| publishDate | 2024-08-01 |
| publisher | Editura Universităţii din Oradea |
| record_format | Article |
| series | Geo Journal of Tourism and Geosites |
| spelling | doaj-art-ea180c6bea554f65a26942c15b5c8c842025-02-04T06:48:05ZengEditura Universităţii din OradeaGeo Journal of Tourism and Geosites2065-08172065-11982024-08-015531174118510.30892/gtg.55318-1290POST-PANDEMIC TRADE FAIR DYNAMICS: A LONGITUDINAL STUDY OF EXHIBITORS' VIEWS ON DIGITAL AND HYBRID TRADE FAIRSDimitris KOURKOURIDIS0Ioannis FRANGOPOULOS1Asimenia SALEPAKI2School of Spatial Planning and Development, Aristotle University of Thessaloniki, Thessaloniki, Greece, e-mail: kourkouridis@plandevel.auth.grSchool of Spatial Planning and Development, Aristotle University of Thessaloniki, Greece, e-mail: yfrago@plandevel.auth.grBusiness and Exhibition Research and Development Institute, Thessaloniki, Greece, e-mail: salepaki@iee.org.grThis study investigates evolving perceptions and preferences among exhibitors regarding trade fair formats, focusing on virtual, hybrid, and physical events. The aim is to understand how attitudes have shifted post-pandemic and the implications for future trade fair strategies. A longitudinal comparative analysis was conducted using survey data collected from exhibitors over two years. The analysis focused on evaluating perceptions of virtual, hybrid, and physical trade fairs, examining factors such as cost savings, technological barriers, health safety advantages, and interpersonal interactions. Findings indicate increasing recognition of cost and time-saving benefits in virtual formats. Despite technological improvements, challenges in interpersonal interactions persist. Interest in hybrid events is rising, but concerns exist about effectively combining physical and virtual advantages. Confidence in physical trade fairs is rebounding, especially among less COVID-affected exhibitors, suggesting a coexistence with virtual events rather than a complete replacement. Strategic flexibility is crucial to optimizing engagement across diverse preferences and capitalizing on emerging opportunities. The findings underscore the need for trade fair organizers to adapt their strategies to accommodate hybrid models effectively. Future research should delve deeper into specific factors influencing exhibitor satisfaction and engagement in hybrid environments, informing ongoing adaptations to the evolving trade fair landscape.https://gtg.webhost.uoradea.ro/PDF/GTG-3-2024/gtg.55318-1290.pdftrade fairsvirtual trade fairsdigital trade fairshybrid trade fairscovid-19 pandemic |
| spellingShingle | Dimitris KOURKOURIDIS Ioannis FRANGOPOULOS Asimenia SALEPAKI POST-PANDEMIC TRADE FAIR DYNAMICS: A LONGITUDINAL STUDY OF EXHIBITORS' VIEWS ON DIGITAL AND HYBRID TRADE FAIRS Geo Journal of Tourism and Geosites trade fairs virtual trade fairs digital trade fairs hybrid trade fairs covid-19 pandemic |
| title | POST-PANDEMIC TRADE FAIR DYNAMICS: A LONGITUDINAL STUDY OF EXHIBITORS' VIEWS ON DIGITAL AND HYBRID TRADE FAIRS |
| title_full | POST-PANDEMIC TRADE FAIR DYNAMICS: A LONGITUDINAL STUDY OF EXHIBITORS' VIEWS ON DIGITAL AND HYBRID TRADE FAIRS |
| title_fullStr | POST-PANDEMIC TRADE FAIR DYNAMICS: A LONGITUDINAL STUDY OF EXHIBITORS' VIEWS ON DIGITAL AND HYBRID TRADE FAIRS |
| title_full_unstemmed | POST-PANDEMIC TRADE FAIR DYNAMICS: A LONGITUDINAL STUDY OF EXHIBITORS' VIEWS ON DIGITAL AND HYBRID TRADE FAIRS |
| title_short | POST-PANDEMIC TRADE FAIR DYNAMICS: A LONGITUDINAL STUDY OF EXHIBITORS' VIEWS ON DIGITAL AND HYBRID TRADE FAIRS |
| title_sort | post pandemic trade fair dynamics a longitudinal study of exhibitors views on digital and hybrid trade fairs |
| topic | trade fairs virtual trade fairs digital trade fairs hybrid trade fairs covid-19 pandemic |
| url | https://gtg.webhost.uoradea.ro/PDF/GTG-3-2024/gtg.55318-1290.pdf |
| work_keys_str_mv | AT dimitriskourkouridis postpandemictradefairdynamicsalongitudinalstudyofexhibitorsviewsondigitalandhybridtradefairs AT ioannisfrangopoulos postpandemictradefairdynamicsalongitudinalstudyofexhibitorsviewsondigitalandhybridtradefairs AT asimeniasalepaki postpandemictradefairdynamicsalongitudinalstudyofexhibitorsviewsondigitalandhybridtradefairs |