Using framing and nudging to increase COVID-19 vaccine willingness: An experimental study

Many people are hesitant or unwilling to take advantage of potentially life-saving vaccines; this is true even in a global pandemic and even when vaccines are readily available and/or free. Apart from general unwillingness to be vaccinated, fear of side effects is a frequently named reason for vacci...

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Bibliographic Details
Main Authors: Robert Schorn, Verena Christl, Kathrin Oberhofer
Format: Article
Language:English
Published: LLC "CPC "Business Perspectives" 2024-12-01
Series:Innovative Marketing
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Online Access:https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/21162/IM_2024_04_Schorn.pdf
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