Measuring South Africa destination loyalty levels through recommending and complaining framings
The study aims to analyse how framing (recommending versus complaining) affects the measurement of destination loyalty. It focuses on international tourists who visited South Africa, and evaluated loyalty through the two framings. The study tests whether loyalty can be measured by reversing the scal...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Taylor & Francis Group
2025-01-01
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| Series: | Research in Hospitality Management |
| Subjects: | |
| Online Access: | https://www.tandfonline.com/doi/10.1080/22243534.2025.2459080 |
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