A preliminary analysis of the impact of advertising appeals on sustainable apparel purchase behaviour
Abstract This study examines the complex mechanisms shaping consumer attitudes and behaviours towards sustainable fashion, with a focus on Ducoffe’s advertising model. Using a questionnaire, it investigates how informativeness, entertainment, credibility, and irritation in advertising influence purc...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
SpringerOpen
2025-04-01
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| Series: | Future Business Journal |
| Subjects: | |
| Online Access: | https://doi.org/10.1186/s43093-025-00503-z |
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