Translatological features of online publications on evaluating the BTL technologies effectiveness in the aspect of marketing communications

The article discusses the main translation features of English-language articles in the subject area of marketing communications. The relevance of the research is determined by the following factors: conjunctural needs in the study of authentic materials in the field of marketing communications in o...

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Bibliographic Details
Main Author: E. V. Pivanova
Format: Article
Language:Russian
Published: North-Caucasus Federal University 2022-07-01
Series:Гуманитарные и юридические исследования
Subjects:
Online Access:https://humanitieslaw.ncfu.ru/jour/article/view/1168
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