New year as a moment of change in pro-environmental product consumption: evaluating the habit discontinuity and self-activation hypotheses using a large UK retail dataset
IntroductionThe New Year, and the New Year’s Resolution tradition, may establish January as a moment of personal change: when there could be a temporal landmark for making a “fresh start,” a habit discontinuity, and value activation. As such, January may afford opportunities for personal pro-environ...
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| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Frontiers Media S.A.
2025-04-01
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| Series: | Frontiers in Psychology |
| Subjects: | |
| Online Access: | https://www.frontiersin.org/articles/10.3389/fpsyg.2025.1550091/full |
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