New year as a moment of change in pro-environmental product consumption: evaluating the habit discontinuity and self-activation hypotheses using a large UK retail dataset

New year as a moment of change in pro-environmental product consumption: evaluating the habit discontinuity and self-activation hypotheses using a large UK retail dataset

IntroductionThe New Year, and the New Year’s Resolution tradition, may establish January as a moment of personal change: when there could be a temporal landmark for making a “fresh start,” a habit discontinuity, and value activation. As such, January may afford opportunities for personal pro-environ...

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Bibliographic Details
Main Authors: Paul Haggar, Yasmin Sachdev, Lorraine Whitmarsh, James Goulding, Andrew Smith, Gavin Smith
Format: Article
Language:English
Published: Frontiers Media S.A. 2025-04-01
Series:Frontiers in Psychology
Subjects:
pro-environmental consumption
temporal landmarks
habit discontinuity
value activation
fresh-start effect
Online Access:https://www.frontiersin.org/articles/10.3389/fpsyg.2025.1550091/full
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https://www.frontiersin.org/articles/10.3389/fpsyg.2025.1550091/full

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