The Role of Trust in the Relationship between Past Interactions and Buying Intention in Virtual Organizations
This paper studied the impact of relationships and past positive experiences on the dimensions of trust (ability, benevolence, integrity) and the influence of these trust dimensions on customer purchase intention. The measurement instrument was developed based on the literature. The study was conduc...
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| Format: | Article |
| Language: | English |
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Iran University of Science & Technology
2025-03-01
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| Series: | International Journal of Industrial Engineering and Production Research |
| Subjects: | |
| Online Access: | http://ijiepr.iust.ac.ir/article-1-2215-en.pdf |
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| _version_ | 1850073576950988800 |
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| author | Dwi Kurniawan Sabila Rafa Budiyanto |
| author_facet | Dwi Kurniawan Sabila Rafa Budiyanto |
| author_sort | Dwi Kurniawan |
| collection | DOAJ |
| description | This paper studied the impact of relationships and past positive experiences on the dimensions of trust (ability, benevolence, integrity) and the influence of these trust dimensions on customer purchase intention. The measurement instrument was developed based on the literature. The study was conducted using a questionnaire completed by two hundred customers of an Indonesian Marketplace in Bandung and its surrounding areas. The data were then processed using Structural Equation Modeling (SEM). The results showed that ability and integrity affect customer purchase intentions, while benevolence does not. Additionally, we found that relationships and positive experiences in the past significantly affect ability and integrity. |
| format | Article |
| id | doaj-art-e805ec4d75b84b109c8b701ddc64bd2b |
| institution | DOAJ |
| issn | 2008-4889 2345-363X |
| language | English |
| publishDate | 2025-03-01 |
| publisher | Iran University of Science & Technology |
| record_format | Article |
| series | International Journal of Industrial Engineering and Production Research |
| spelling | doaj-art-e805ec4d75b84b109c8b701ddc64bd2b2025-08-20T02:46:47ZengIran University of Science & TechnologyInternational Journal of Industrial Engineering and Production Research2008-48892345-363X2025-03-01361135144The Role of Trust in the Relationship between Past Interactions and Buying Intention in Virtual OrganizationsDwi Kurniawan0Sabila Rafa Budiyanto1 Institut Teknologi Nasional Bandung Institut Teknologi Nasional Bandung This paper studied the impact of relationships and past positive experiences on the dimensions of trust (ability, benevolence, integrity) and the influence of these trust dimensions on customer purchase intention. The measurement instrument was developed based on the literature. The study was conducted using a questionnaire completed by two hundred customers of an Indonesian Marketplace in Bandung and its surrounding areas. The data were then processed using Structural Equation Modeling (SEM). The results showed that ability and integrity affect customer purchase intentions, while benevolence does not. Additionally, we found that relationships and positive experiences in the past significantly affect ability and integrity.http://ijiepr.iust.ac.ir/article-1-2215-en.pdfpurchase intentionmarketplacestructural equation modeltrustworthinessvirtual organization |
| spellingShingle | Dwi Kurniawan Sabila Rafa Budiyanto The Role of Trust in the Relationship between Past Interactions and Buying Intention in Virtual Organizations International Journal of Industrial Engineering and Production Research purchase intention marketplace structural equation model trustworthiness virtual organization |
| title | The Role of Trust in the Relationship between Past Interactions and Buying Intention in Virtual Organizations |
| title_full | The Role of Trust in the Relationship between Past Interactions and Buying Intention in Virtual Organizations |
| title_fullStr | The Role of Trust in the Relationship between Past Interactions and Buying Intention in Virtual Organizations |
| title_full_unstemmed | The Role of Trust in the Relationship between Past Interactions and Buying Intention in Virtual Organizations |
| title_short | The Role of Trust in the Relationship between Past Interactions and Buying Intention in Virtual Organizations |
| title_sort | role of trust in the relationship between past interactions and buying intention in virtual organizations |
| topic | purchase intention marketplace structural equation model trustworthiness virtual organization |
| url | http://ijiepr.iust.ac.ir/article-1-2215-en.pdf |
| work_keys_str_mv | AT dwikurniawan theroleoftrustintherelationshipbetweenpastinteractionsandbuyingintentioninvirtualorganizations AT sabilarafabudiyanto theroleoftrustintherelationshipbetweenpastinteractionsandbuyingintentioninvirtualorganizations AT dwikurniawan roleoftrustintherelationshipbetweenpastinteractionsandbuyingintentioninvirtualorganizations AT sabilarafabudiyanto roleoftrustintherelationshipbetweenpastinteractionsandbuyingintentioninvirtualorganizations |