The Role of Trust in the Relationship between Past Interactions and Buying Intention in Virtual Organizations
This paper studied the impact of relationships and past positive experiences on the dimensions of trust (ability, benevolence, integrity) and the influence of these trust dimensions on customer purchase intention. The measurement instrument was developed based on the literature. The study was conduc...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Iran University of Science & Technology
2025-03-01
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| Series: | International Journal of Industrial Engineering and Production Research |
| Subjects: | |
| Online Access: | http://ijiepr.iust.ac.ir/article-1-2215-en.pdf |
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