Big Data Analytics Capabilities and Firm Competitiveness in The Digital Age: A Socio-Economic Perspective from Emerging Markets
This article examines the role of Big Data Analytics Capabilities (BDAC) in enhancing firm competitiveness in the digital era, with a specific focus on socio-economic perspectives in emerging markets. Driven by increasing business complexity and rapid technological advancement, firms are compelled t...
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| Format: | Article |
| Language: | English |
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Pattimura University
2025-05-01
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| Series: | Baileo |
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| Online Access: | https://ojs3.unpatti.ac.id/index.php/baileofisip/article/view/18210 |
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| author | Eko Cahyo Mayndarto |
| author_facet | Eko Cahyo Mayndarto |
| author_sort | Eko Cahyo Mayndarto |
| collection | DOAJ |
| description | This article examines the role of Big Data Analytics Capabilities (BDAC) in enhancing firm competitiveness in the digital era, with a specific focus on socio-economic perspectives in emerging markets. Driven by increasing business complexity and rapid technological advancement, firms are compelled to treat data as a strategic asset for decision-making. This study adopts a literature review method, analyzing prior empirical findings, theoretical frameworks, and scholarly references to explore how BDAC influences organizational performance and competitive advantage. The findings indicate that BDAC positively contributes to innovation, operational efficiency, and the attainment of competitive advantage. Key enablers of BDAC include technological infrastructure, data analytics skills among human resources, and a data-driven organizational culture. Furthermore, dynamic capabilities serve as a critical mediator that enhances the impact of BDAC, while external environmental dynamism acts as a moderating factor influencing its effectiveness. This study offers novel insights by emphasizing the importance of integrating internal and external factors in developing data-driven business strategies. The main recommendation is the continuous strengthening of BDAC as a core component of long-term strategic planning to achieve sustainable competitiveness. This article contributes to the social sciences and humanities literature by shedding light on the implications of digital transformation for organizational dynamics and strategic development in emerging economies. |
| format | Article |
| id | doaj-art-e7ee4efc70ed471db7a0662b97ceea12 |
| institution | DOAJ |
| issn | 3026-2593 3026-3468 |
| language | English |
| publishDate | 2025-05-01 |
| publisher | Pattimura University |
| record_format | Article |
| series | Baileo |
| spelling | doaj-art-e7ee4efc70ed471db7a0662b97ceea122025-08-20T03:10:18ZengPattimura UniversityBaileo3026-25933026-34682025-05-012338239910.30598/baileofisipvol2iss3pp382-39918210Big Data Analytics Capabilities and Firm Competitiveness in The Digital Age: A Socio-Economic Perspective from Emerging MarketsEko Cahyo Mayndarto0Universitas Tama JagakarsaThis article examines the role of Big Data Analytics Capabilities (BDAC) in enhancing firm competitiveness in the digital era, with a specific focus on socio-economic perspectives in emerging markets. Driven by increasing business complexity and rapid technological advancement, firms are compelled to treat data as a strategic asset for decision-making. This study adopts a literature review method, analyzing prior empirical findings, theoretical frameworks, and scholarly references to explore how BDAC influences organizational performance and competitive advantage. The findings indicate that BDAC positively contributes to innovation, operational efficiency, and the attainment of competitive advantage. Key enablers of BDAC include technological infrastructure, data analytics skills among human resources, and a data-driven organizational culture. Furthermore, dynamic capabilities serve as a critical mediator that enhances the impact of BDAC, while external environmental dynamism acts as a moderating factor influencing its effectiveness. This study offers novel insights by emphasizing the importance of integrating internal and external factors in developing data-driven business strategies. The main recommendation is the continuous strengthening of BDAC as a core component of long-term strategic planning to achieve sustainable competitiveness. This article contributes to the social sciences and humanities literature by shedding light on the implications of digital transformation for organizational dynamics and strategic development in emerging economies.https://ojs3.unpatti.ac.id/index.php/baileofisip/article/view/18210big data analytics capabilitiesfirm competitivenessdigital transformationsocio-economic strategyemerging markets |
| spellingShingle | Eko Cahyo Mayndarto Big Data Analytics Capabilities and Firm Competitiveness in The Digital Age: A Socio-Economic Perspective from Emerging Markets Baileo big data analytics capabilities firm competitiveness digital transformation socio-economic strategy emerging markets |
| title | Big Data Analytics Capabilities and Firm Competitiveness in The Digital Age: A Socio-Economic Perspective from Emerging Markets |
| title_full | Big Data Analytics Capabilities and Firm Competitiveness in The Digital Age: A Socio-Economic Perspective from Emerging Markets |
| title_fullStr | Big Data Analytics Capabilities and Firm Competitiveness in The Digital Age: A Socio-Economic Perspective from Emerging Markets |
| title_full_unstemmed | Big Data Analytics Capabilities and Firm Competitiveness in The Digital Age: A Socio-Economic Perspective from Emerging Markets |
| title_short | Big Data Analytics Capabilities and Firm Competitiveness in The Digital Age: A Socio-Economic Perspective from Emerging Markets |
| title_sort | big data analytics capabilities and firm competitiveness in the digital age a socio economic perspective from emerging markets |
| topic | big data analytics capabilities firm competitiveness digital transformation socio-economic strategy emerging markets |
| url | https://ojs3.unpatti.ac.id/index.php/baileofisip/article/view/18210 |
| work_keys_str_mv | AT ekocahyomayndarto bigdataanalyticscapabilitiesandfirmcompetitivenessinthedigitalageasocioeconomicperspectivefromemergingmarkets |