Big Data Analytics Capabilities and Firm Competitiveness in The Digital Age: A Socio-Economic Perspective from Emerging Markets
This article examines the role of Big Data Analytics Capabilities (BDAC) in enhancing firm competitiveness in the digital era, with a specific focus on socio-economic perspectives in emerging markets. Driven by increasing business complexity and rapid technological advancement, firms are compelled t...
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| Format: | Article |
| Language: | English |
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Pattimura University
2025-05-01
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| Series: | Baileo |
| Subjects: | |
| Online Access: | https://ojs3.unpatti.ac.id/index.php/baileofisip/article/view/18210 |
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