Unveiling the cultural tapestry: exploring gender dynamics in embracing digital technology brands among the Y Generation in Saudi Arabia: a social structure theory and luxury value model perspective
Abstract The main aim of the study is to investigate the factors influencing the adoption of digital technology brands in Saudi Arabia, a country experiencing rapid digital transformation and cultural shifts, which necessitates a deeper understanding of consumer perceptions shaped by financial, func...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
SpringerOpen
2025-04-01
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| Series: | Future Business Journal |
| Subjects: | |
| Online Access: | https://doi.org/10.1186/s43093-025-00486-x |
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