Research on the aesthetic sensitivity evaluation of tourism mascots based on semantic differential method.

In order to better meet the emotional needs of consumers and enhance the design of mascots that integrate multicultural elements, this study uses sensory engineering theory to explore the correlation between emotional needs and aesthetic forms. Initially, tourism mascot forms were collected through...

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Bibliographic Details
Main Authors: Jing Wang, Wenting Yao, Sheng Su, Jing Zhang, Li Wang
Format: Article
Language:English
Published: Public Library of Science (PLoS) 2025-01-01
Series:PLoS ONE
Online Access:https://doi.org/10.1371/journal.pone.0318715
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