Stimbut: Initiation of a Sustainable Business Strategy Model in Improving MSME Capability to Meet Consumer Expectations
A sustainable business strategy is inevitable for 21st-century businesses. Consumers expect MSMEs to adopt sustainable strategies but realizing one's needs is the only impetus for any consumer. Thus, there is a gap between business sustainability practices and consumer expectations. This resear...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | Indonesian |
| Published: |
Universitas Dian Nuswantoro
2023-03-01
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| Series: | Jurnal Penelitian Ekonomi dan Bisnis |
| Online Access: | https://publikasi.dinus.ac.id/index.php/jpeb/article/view/5957 |
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