Motivations for social TV engagement among Egyptian audiences
This study investigates the motivations underlying social TV engagement among Egyptian audiences, conceptualized as both active participation and passive content consumption. Grounded in the Uses and Gratifications (U&G) framework, data were collected from a sample of 437 Egyptian participants v...
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| Main Authors: | , , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Taylor & Francis Group
2025-12-01
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| Series: | Cogent Social Sciences |
| Subjects: | |
| Online Access: | https://www.tandfonline.com/doi/10.1080/23311886.2025.2551094 |
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