Motivations for social TV engagement among Egyptian audiences

Motivations for social TV engagement among Egyptian audiences

This study investigates the motivations underlying social TV engagement among Egyptian audiences, conceptualized as both active participation and passive content consumption. Grounded in the Uses and Gratifications (U&G) framework, data were collected from a sample of 437 Egyptian participants v...

Full description

Saved in:
Bibliographic Details
Main Authors: Mohammed Habes, Haneen Khaled Alqawasmeh, Ghanem Ayed Elhersh, Khalaf Tahat, Razaz Attar, Waleed Mugahed Al-Rahmi, Abdelmohsen Hamed Okela
Format: Article
Language:English
Published: Taylor & Francis Group 2025-12-01
Series:Cogent Social Sciences
Subjects:
Social TV
uses and gratifications
audience engagement
online audiences
media consumption
Mass Communication
Online Access:https://www.tandfonline.com/doi/10.1080/23311886.2025.2551094
Tags: Add Tag
No Tags, Be the first to tag this record!

Internet

https://www.tandfonline.com/doi/10.1080/23311886.2025.2551094

Similar Items