The Role of Different Emotional States of Customers on Food Preferences

The Role of Different Emotional States of Customers on Food Preferences

AbstractThe purpose of this research is the role of different emotional states of customers on the preference of choosing (type) of food. The current research is applicable in terms of purpose, and mixed (qualitative-quantitative) in terms of execution. The statistical population of the research in...

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Bibliographic Details
Main Authors: Mahmood Ghanbari, Kambiz Heidarzadeh Hanzaee, Behnaz Khodayari, Maryam Khalili Araghi
Format: Article
Language:fas
Published: Iranian Business Management Association 2024-06-01
Series:ارزش آفرینی در مدیریت کسب و کار
Subjects:
emotion
customer emotion
positive emotion
negative emotion
food choice
Online Access:https://www.jvcbm.ir/article_196094_55cde47ff903e8cd6232f631f9497813.pdf
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