The Role of Different Emotional States of Customers on Food Preferences
AbstractThe purpose of this research is the role of different emotional states of customers on the preference of choosing (type) of food. The current research is applicable in terms of purpose, and mixed (qualitative-quantitative) in terms of execution. The statistical population of the research in...
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Main Authors: | Mahmood Ghanbari, Kambiz Heidarzadeh Hanzaee, Behnaz Khodayari, Maryam Khalili Araghi |
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Format: | Article |
Language: | fas |
Published: |
Iranian Business Management Association
2024-06-01
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Series: | ارزش آفرینی در مدیریت کسب و کار |
Subjects: | |
Online Access: | https://www.jvcbm.ir/article_196094_55cde47ff903e8cd6232f631f9497813.pdf |
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