Impact of Artificial Intelligence on the Purchase Intention of Smart Fashion Products
Background: Technological advances have brought about drastic changes in many aspects of humanity, especially in business production and consumer buying behaviour. Understanding consumers' perceptions of the application of artificial intelligence (AI) in fashion product purchasing is a fascina...
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| Main Authors: | , , , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Department of Mass Communication, University of Nigeria
2025-06-01
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| Series: | Ianna Journal of Interdisciplinary Studies |
| Subjects: | |
| Online Access: | https://iannajournalofinterdisciplinarystudies.com/index.php/1/article/view/721 |
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