Exploring Novel Foods: Consumer Willingness and Acceptance of Edible Insects as a Sustainable Alternative Protein Source in Saudi Arabia

Edible insects are emerging as a sustainable and eco-friendly alternative protein source, addressing global challenges in food security and environmental sustainability. This study investigates the willingness and acceptance of edible insects as sustainable alternative protein sources among Saudi pa...

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Main Authors: Samar Refat Alabdulmohsen, Hala Hazam Al-Otaibi
Format: Article
Language:English
Published: MDPI AG 2025-07-01
Series:Foods
Subjects:
Online Access:https://www.mdpi.com/2304-8158/14/15/2590
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author Samar Refat Alabdulmohsen
Hala Hazam Al-Otaibi
author_facet Samar Refat Alabdulmohsen
Hala Hazam Al-Otaibi
author_sort Samar Refat Alabdulmohsen
collection DOAJ
description Edible insects are emerging as a sustainable and eco-friendly alternative protein source, addressing global challenges in food security and environmental sustainability. This study investigates the willingness and acceptance of edible insects as sustainable alternative protein sources among Saudi participants, focusing on sociodemographic and attitudinal factors. A cross-sectional survey involving 2208 participants revealed that males and younger individuals (18–34 years) exhibited greater willingness to consume EIs, driven by environmental concerns, health benefits, and positive beliefs. Women and older participants showed higher levels of food neophobia, disgust, and uncertainty. Sociocultural barriers such as fear, a lack of familiarity, and perceptions of edible insects as unclean or forbidden were significant obstacles to acceptance and willingness. Interestingly, the education level did not significantly influence willingness, suggesting that cultural and religious norms may overshadow its impact. These findings underscore the need for targeted campaigns emphasizing the health, environmental, and sustainability benefits of edible insects, alongside culturally sensitive approaches to overcome psychological and social barriers. This research provides valuable insights to guide strategies for integrating EIs into Saudi diets as a step toward enhanced food security and environmental sustainability.
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spelling doaj-art-e55c88e47f2e45bba029c96d762dd5ec2025-08-20T04:00:53ZengMDPI AGFoods2304-81582025-07-011415259010.3390/foods14152590Exploring Novel Foods: Consumer Willingness and Acceptance of Edible Insects as a Sustainable Alternative Protein Source in Saudi ArabiaSamar Refat Alabdulmohsen0Hala Hazam Al-Otaibi1Department of Food and Nutrition Science, College of Agricultural and Food Science, King Faisal University, Al-Ahsa 31982, Saudi ArabiaDepartment of Food and Nutrition Science, College of Agricultural and Food Science, King Faisal University, Al-Ahsa 31982, Saudi ArabiaEdible insects are emerging as a sustainable and eco-friendly alternative protein source, addressing global challenges in food security and environmental sustainability. This study investigates the willingness and acceptance of edible insects as sustainable alternative protein sources among Saudi participants, focusing on sociodemographic and attitudinal factors. A cross-sectional survey involving 2208 participants revealed that males and younger individuals (18–34 years) exhibited greater willingness to consume EIs, driven by environmental concerns, health benefits, and positive beliefs. Women and older participants showed higher levels of food neophobia, disgust, and uncertainty. Sociocultural barriers such as fear, a lack of familiarity, and perceptions of edible insects as unclean or forbidden were significant obstacles to acceptance and willingness. Interestingly, the education level did not significantly influence willingness, suggesting that cultural and religious norms may overshadow its impact. These findings underscore the need for targeted campaigns emphasizing the health, environmental, and sustainability benefits of edible insects, alongside culturally sensitive approaches to overcome psychological and social barriers. This research provides valuable insights to guide strategies for integrating EIs into Saudi diets as a step toward enhanced food security and environmental sustainability.https://www.mdpi.com/2304-8158/14/15/2590edible insectswillingnessacceptanceconsumeralternative proteinfood neophobia
spellingShingle Samar Refat Alabdulmohsen
Hala Hazam Al-Otaibi
Exploring Novel Foods: Consumer Willingness and Acceptance of Edible Insects as a Sustainable Alternative Protein Source in Saudi Arabia
Foods
edible insects
willingness
acceptance
consumer
alternative protein
food neophobia
title Exploring Novel Foods: Consumer Willingness and Acceptance of Edible Insects as a Sustainable Alternative Protein Source in Saudi Arabia
title_full Exploring Novel Foods: Consumer Willingness and Acceptance of Edible Insects as a Sustainable Alternative Protein Source in Saudi Arabia
title_fullStr Exploring Novel Foods: Consumer Willingness and Acceptance of Edible Insects as a Sustainable Alternative Protein Source in Saudi Arabia
title_full_unstemmed Exploring Novel Foods: Consumer Willingness and Acceptance of Edible Insects as a Sustainable Alternative Protein Source in Saudi Arabia
title_short Exploring Novel Foods: Consumer Willingness and Acceptance of Edible Insects as a Sustainable Alternative Protein Source in Saudi Arabia
title_sort exploring novel foods consumer willingness and acceptance of edible insects as a sustainable alternative protein source in saudi arabia
topic edible insects
willingness
acceptance
consumer
alternative protein
food neophobia
url https://www.mdpi.com/2304-8158/14/15/2590
work_keys_str_mv AT samarrefatalabdulmohsen exploringnovelfoodsconsumerwillingnessandacceptanceofedibleinsectsasasustainablealternativeproteinsourceinsaudiarabia
AT halahazamalotaibi exploringnovelfoodsconsumerwillingnessandacceptanceofedibleinsectsasasustainablealternativeproteinsourceinsaudiarabia