That resonated with me: A user-centred approach to understanding young adult vulnerable road users’ road safety campaigns messaging needs—Case study

Road safety campaigns aim to facilitate behaviour change and are a key strategy for targeting young adult vulnerable road users (YA-VRUs). Employing a user-centred design approach, we conducted workshops with 30 YA-VRUs in the Australian Capital Territory and the Australian state of Victoria to unde...

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Bibliographic Details
Main Authors: Shivani Tyagi, Nicki Wragg, Fanny Suhendra
Format: Article
Language:English
Published: Elsevier 2025-05-01
Series:Transportation Research Interdisciplinary Perspectives
Subjects:
Online Access:http://www.sciencedirect.com/science/article/pii/S2590198225001095
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