Digital CSR impact on Chinese auto brands: Mediating and moderating customer satisfaction and engagement

Digital CSR impact on Chinese auto brands: Mediating and moderating customer satisfaction and engagement

Nowadays, Digital Corporate Social Responsibility (DCSR) affects a firm's performance by shaping much more than how people intend to buy the product or how loyal they are to the brand. This work helps fill a gap in the literature by studying how companies in the Chinese auto industry benefit fr...

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Bibliographic Details
Main Authors: Manzar Rehman, Tong Zelin, Cun Wang, PuSheng Zhang, Talib Hussain, Muhammad Abdullah Khan, Farooq Ahmad Bajwa
Format: Article
Language:English
Published: Elsevier 2025-08-01
Series:Acta Psychologica
Subjects:
Digital corporate social responsibility
Brand valuation
Customer satisfaction
Customer engagement
Automobile industry of China
Online Access:http://www.sciencedirect.com/science/article/pii/S0001691825004688
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