Logistic Service Improvement Parameters for Postal Service Providers Using Analytical Hierarchy Process and Quality Function Deployment

Postal services have re-emerged across numerous emerging economies worldwide as essential logistics providers, harnessing their vast coverage and dependability in the face of expanding e-commerce platforms and technological innovations. This study investigates India Post, one of the largest postal n...

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Main Authors: Nisa James, Anish K. P. Kumar, Robert Jeyakumar Nathan
Format: Article
Language:English
Published: MDPI AG 2025-04-01
Series:Economies
Subjects:
Online Access:https://www.mdpi.com/2227-7099/13/5/120
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author Nisa James
Anish K. P. Kumar
Robert Jeyakumar Nathan
author_facet Nisa James
Anish K. P. Kumar
Robert Jeyakumar Nathan
author_sort Nisa James
collection DOAJ
description Postal services have re-emerged across numerous emerging economies worldwide as essential logistics providers, harnessing their vast coverage and dependability in the face of expanding e-commerce platforms and technological innovations. This study investigates India Post, one of the largest postal networks globally, to determine the key logistics service parameters prioritized by customers in southern India. Quantitative data obtained from 255 India Post end-users were evaluated using the logistics service quality (LSQ) scale, assessing eight dimensions including information quality, timeliness, ordering procedure, order accuracy, order condition, personal contact quality, order discrepancy handling, and order release quantities. The Analytical Hierarchy Process (AHP) ranked these elements, while Quality Function Deployment (QFD) bridged customer expectations with service improvements. The findings highlight the need to improve sorting and distribution processes to meet customer demands for timely, high-quality delivery. By refining logistics efficiency, this study provides suggestions and recommendations for boosting satisfaction and profitability, shedding light on service-led economic advancement for postal services in emerging economies. These insights equip postal service providers to cultivate loyalty and maintain competitiveness within the dynamic logistics landscape.
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spelling doaj-art-e490b4b851e24cd38593345990b4b9e72025-08-20T02:33:44ZengMDPI AGEconomies2227-70992025-04-0113512010.3390/economies13050120Logistic Service Improvement Parameters for Postal Service Providers Using Analytical Hierarchy Process and Quality Function DeploymentNisa James0Anish K. P. Kumar1Robert Jeyakumar Nathan2School of Management Studies, Cochin University of Science and Technology, Kochi 682022, IndiaDepartment of Management Studies, Kannur University, Kannur 670002, IndiaCentre for Management and Marketing Innovation, CoE for Business Innovation and Communication, Multimedia University, Cyberjaya 63100, Selangor, MalaysiaPostal services have re-emerged across numerous emerging economies worldwide as essential logistics providers, harnessing their vast coverage and dependability in the face of expanding e-commerce platforms and technological innovations. This study investigates India Post, one of the largest postal networks globally, to determine the key logistics service parameters prioritized by customers in southern India. Quantitative data obtained from 255 India Post end-users were evaluated using the logistics service quality (LSQ) scale, assessing eight dimensions including information quality, timeliness, ordering procedure, order accuracy, order condition, personal contact quality, order discrepancy handling, and order release quantities. The Analytical Hierarchy Process (AHP) ranked these elements, while Quality Function Deployment (QFD) bridged customer expectations with service improvements. The findings highlight the need to improve sorting and distribution processes to meet customer demands for timely, high-quality delivery. By refining logistics efficiency, this study provides suggestions and recommendations for boosting satisfaction and profitability, shedding light on service-led economic advancement for postal services in emerging economies. These insights equip postal service providers to cultivate loyalty and maintain competitiveness within the dynamic logistics landscape.https://www.mdpi.com/2227-7099/13/5/120logistics service qualitysupply chainvoice of the customerSDG 9: industryinnovation and infrastructure
spellingShingle Nisa James
Anish K. P. Kumar
Robert Jeyakumar Nathan
Logistic Service Improvement Parameters for Postal Service Providers Using Analytical Hierarchy Process and Quality Function Deployment
Economies
logistics service quality
supply chain
voice of the customer
SDG 9: industry
innovation and infrastructure
title Logistic Service Improvement Parameters for Postal Service Providers Using Analytical Hierarchy Process and Quality Function Deployment
title_full Logistic Service Improvement Parameters for Postal Service Providers Using Analytical Hierarchy Process and Quality Function Deployment
title_fullStr Logistic Service Improvement Parameters for Postal Service Providers Using Analytical Hierarchy Process and Quality Function Deployment
title_full_unstemmed Logistic Service Improvement Parameters for Postal Service Providers Using Analytical Hierarchy Process and Quality Function Deployment
title_short Logistic Service Improvement Parameters for Postal Service Providers Using Analytical Hierarchy Process and Quality Function Deployment
title_sort logistic service improvement parameters for postal service providers using analytical hierarchy process and quality function deployment
topic logistics service quality
supply chain
voice of the customer
SDG 9: industry
innovation and infrastructure
url https://www.mdpi.com/2227-7099/13/5/120
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AT anishkpkumar logisticserviceimprovementparametersforpostalserviceprovidersusinganalyticalhierarchyprocessandqualityfunctiondeployment
AT robertjeyakumarnathan logisticserviceimprovementparametersforpostalserviceprovidersusinganalyticalhierarchyprocessandqualityfunctiondeployment