Consumers’ Perceived Value of Pork Meat: A Segmentation on Intrinsic and Extrinsic Cues

Consumers’ Perceived Value of Pork Meat: A Segmentation on Intrinsic and Extrinsic Cues

This study aimed to determine the intrinsic and extrinsic product cues affecting consumers’ perceived value of pork meat. A segmentation study of seventeen intrinsic (<i>n</i> = 103) and twenty-six extrinsic cues (<i>n</i> = 114) on a South African sample was implemented. Clu...

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Bibliographic Details
Main Authors: Diewald Jordaan, Annchen Mielmann, Carike Brits
Format: Article
Language:English
Published: MDPI AG 2025-06-01
Series:Foods
Subjects:
perceived value
pork meat
intrinsic cues
extrinsic cues
segmentation
Online Access:https://www.mdpi.com/2304-8158/14/13/2324
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https://www.mdpi.com/2304-8158/14/13/2324

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