THE IMPACT OF INNOVATION ON FIRM SUSTAINABLE COMPETITIVE ADVANTAGE IN SME FROM THE WEST REGION OF ROMANIA
This study investigates the influence of product, service and process innovation on a company's competitive advantage. The study was conducted at small and medium-sized enterprises level from the Western Region of Romania. This research is structured in 5 parts: 1) an introduction illustrati...
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| Format: | Article |
| Language: | deu |
| Published: |
University of Oradea
2024-12-01
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| Series: | Annals of the University of Oradea: Economic Science |
| Subjects: | |
| Online Access: | https://anale.steconomiceuoradea.ro/en/wp-content/uploads/2025/01/AUOES.December.2024.2.pdf |
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| Summary: | This study investigates the influence of product, service and process
innovation on a company's competitive advantage. The study was conducted at
small and medium-sized enterprises level from the Western Region of Romania. This
research is structured in 5 parts: 1) an introduction illustrating the general context of
the business environment in the Western Region of Romania and the opportunity to
conduct this type of research; 2) a literature review illustrating the state of knowledge
and other similar research conducted on this topic; 3) description of the
methodological process of conducting empirical research by using the questionnaire
as a method of collecting data from the regional business environment; 4) analysis
and discussion based on empirical research following the aspects identified by
applying the partial least squares structural equation modeling (PLS-SEM) method;
5) conclusions. This study comes to complement a series of previous studies both
at national and international level, which aimed to research the impact of innovation
on the competitiveness of SMEs. The results of the current research have highlighted
the importance of process innovations, respectively product or service innovations,
on obtaining sustainable competitive advantage by small and medium-sized
enterprises in the Western Region of Romania, more precisely in Timiș, Arad,
Hunedoara and Caraș-Severin counties. Moreover, the results of this study can be
used both by general managers of companies, by entrepreneurs and last but not
least by public policy makers with a direct |
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| ISSN: | 1222-569X 1582-5450 |