THE IMPACT OF INNOVATION ON FIRM SUSTAINABLE COMPETITIVE ADVANTAGE IN SME FROM THE WEST REGION OF ROMANIA

This study investigates the influence of product, service and process innovation on a company's competitive advantage. The study was conducted at small and medium-sized enterprises level from the Western Region of Romania. This research is structured in 5 parts: 1) an introduction illustrati...

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Bibliographic Details
Main Author: Cristian-Dan BIRIȘ
Format: Article
Language:deu
Published: University of Oradea 2024-12-01
Series:Annals of the University of Oradea: Economic Science
Subjects:
Online Access:https://anale.steconomiceuoradea.ro/en/wp-content/uploads/2025/01/AUOES.December.2024.2.pdf
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