Unpacking How Virtual Try-On Technology Influences Consumer Decision-Making in Online Shopping: Insights From Bangladesh

Unpacking How Virtual Try-On Technology Influences Consumer Decision-Making in Online Shopping: Insights From Bangladesh

As virtual technology advances, virtual try-on (VTO) is reshaping e-commerce. Yet, its impact on consumer decision-making remains unclear, highlighting a need for research into its influence on purchasing behavior. This study explores the effects of VTO technology on consumer decision-making in onli...

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Bibliographic Details
Main Authors: Most. Sadia Akter, Shawrin Ahmed Khan, Nahida Sultana, Md. Tashriful Islam
Format: Article
Language:English
Published: Wiley 2025-01-01
Series:Human Behavior and Emerging Technologies
Online Access:http://dx.doi.org/10.1155/hbe2/7070627
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