Unpacking How Virtual Try-On Technology Influences Consumer Decision-Making in Online Shopping: Insights From Bangladesh
As virtual technology advances, virtual try-on (VTO) is reshaping e-commerce. Yet, its impact on consumer decision-making remains unclear, highlighting a need for research into its influence on purchasing behavior. This study explores the effects of VTO technology on consumer decision-making in onli...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Wiley
2025-01-01
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| Series: | Human Behavior and Emerging Technologies |
| Online Access: | http://dx.doi.org/10.1155/hbe2/7070627 |
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