The impact of big data analytics on digital marketing decision-making: A comprehensive analysis

The impact of big data analytics on digital marketing decision-making: A comprehensive analysis

Type of the article: Research Article AbstractThe fast development of data availability has altered digital marketing, establishing big data analytics as a vital tool for optimizing decision-making and enhancing campaign performance. This study explores how big data analytics contributes to effecti...

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Bibliographic Details
Main Authors: Roberta Bajrami, Adelina Gashi, Kaltrina Bajraktari, Etleva Namligjiu
Format: Article
Language:English
Published: LLC "CPC "Business Perspectives" 2025-08-01
Series:Innovative Marketing
Subjects:
analytics
big data
decision-making
digital marketing
engagement
Online Access:https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/22732/IM_2025_03_Bajrami.pdf
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