The impact of big data analytics on digital marketing decision-making: A comprehensive analysis
Type of the article: Research Article AbstractThe fast development of data availability has altered digital marketing, establishing big data analytics as a vital tool for optimizing decision-making and enhancing campaign performance. This study explores how big data analytics contributes to effecti...
Saved in:
| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
LLC "CPC "Business Perspectives"
2025-08-01
|
| Series: | Innovative Marketing |
| Subjects: | |
| Online Access: | https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/22732/IM_2025_03_Bajrami.pdf |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|