Insights and Influencers: A Decade of Social Media Marketing Research Revealed Through Bibliometrics
Social media marketing employs channels like Twitter, Facebook, Instagram, and YouTube for purposes such as advertising, customer interaction, sales, and fostering connections with the target audience. A notable gap in prior research within the Scopus database prompted this investigation, employing...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Editura Universităţii „Alexandru Ioan Cuza” din Iaşi / Alexandru Ioan Cuza University of Iasi Publishing house
2024-12-01
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| Series: | Scientific Annals of Economics and Business |
| Subjects: | |
| Online Access: | https://saeb.feaa.uaic.ro/index.php/saeb/article/view/2460 |
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