From flow experience determinants to user behavior: A study on online food ordering platforms via mobile applications

This study examines the factors influencing users’ flow experience in Vietnam related to online food ordering application platforms, thereby driving subsequent behavior. This study surveyed 720 participants using a structured questionnaire with a stratified sampling technique based on the market sha...

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Bibliographic Details
Main Authors: Nguyen Binh Phuong Duy, Van Thanh-Truong Nguyen, Bui Thanh Khoa
Format: Article
Language:English
Published: Elsevier 2025-06-01
Series:Journal of Open Innovation: Technology, Market and Complexity
Subjects:
Online Access:http://www.sciencedirect.com/science/article/pii/S2199853125000861
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