From flow experience determinants to user behavior: A study on online food ordering platforms via mobile applications
This study examines the factors influencing users’ flow experience in Vietnam related to online food ordering application platforms, thereby driving subsequent behavior. This study surveyed 720 participants using a structured questionnaire with a stratified sampling technique based on the market sha...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2025-06-01
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| Series: | Journal of Open Innovation: Technology, Market and Complexity |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2199853125000861 |
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