Online marketing campaigns’ aesthetics: Measuring the direct effect on customers’ decision-making

Online marketing campaigns’ aesthetics: Measuring the direct effect on customers’ decision-making

This research aims to investigate the direct and formal effect of visual aesthetics on customers’ willingness to participate in an online marketing campaign, given that visual aesthetics is considered a salient design characteristic that customers tend to refer to when expressing their experience wi...

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Bibliographic Details
Main Authors: Abdullah AlSokkar, Jassim Al-Gasawneh, Mohammed Otair, Mahmoud Alghizzawi, Deemah Alarabiat, Dalia Al Eisawi
Format: Article
Language:English
Published: LLC "CPC "Business Perspectives" 2024-12-01
Series:Innovative Marketing
Subjects:
Customers Willingness to Participate
Human-Computer Interaction (HCI)
Online Marketing Campaign
User Experience (UX)
Visual Aesthetics
Online Access:https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/21264/IM_2024_04_AlSokkar.pdf
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https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/21264/IM_2024_04_AlSokkar.pdf

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