Analysis of the Utilization of E-commerce and Social Media on Marketing System of Micro, Small and Medium Enterprises

Micro, Small and Medium Enterprises (MSMEs) have an important role in the economy in Indonesia. Nowadays, customers are starting to use social media to find various information about a particular brand before making a purchase. Therefore, it is good to consider marketing strategies through e-commerc...

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Bibliographic Details
Main Authors: Ananda Setiawan, Aqlin Neswan Nabela, Paulina Juliantri
Format: Article
Language:English
Published: Fakultas Ekonomi dan Bisnis, Universitas Jenderal Soedirman 2024-10-01
Series:Soedirman Economics Education Journal
Online Access:https://jos.unsoed.ac.id/index.php/seej/article/view/12697
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