Analysis of the Utilization of E-commerce and Social Media on Marketing System of Micro, Small and Medium Enterprises
Micro, Small and Medium Enterprises (MSMEs) have an important role in the economy in Indonesia. Nowadays, customers are starting to use social media to find various information about a particular brand before making a purchase. Therefore, it is good to consider marketing strategies through e-commerc...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Fakultas Ekonomi dan Bisnis, Universitas Jenderal Soedirman
2024-10-01
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| Series: | Soedirman Economics Education Journal |
| Online Access: | https://jos.unsoed.ac.id/index.php/seej/article/view/12697 |
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