Exploring the Landscape of Influencer Marketing Research: A Systematic Review and Bibliometric Analysis
Influencer marketing has the potential to enhance a company’s exposure and expand its reach. Working with influencers is a compelling strategy for marketers to connect with niche audiences. Thus, the main focus of this analysis lies within the expansive realm of influencer marketing. The present stu...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
SAGE Publishing
2025-08-01
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| Series: | SAGE Open |
| Online Access: | https://doi.org/10.1177/21582440251364040 |
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