The role of ritual communication in consumption: A consumer coffee experience
Rituals are part of the consumer experience of goods, especially food and drink, and can contribute to consumer enjoyment of and fidelity to a specific product. However, we lack detailed description of food/beverage-related rituals and their potential impact on consumer perceptions, in particular wh...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
Intellect
2023-11-01
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| Series: | International Journal of Food Design |
| Subjects: | |
| Online Access: | https://intellectdiscover.com/content/journals/10.1386/ijfd_00067_1 |
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