Success Stories as Essential Tool for Tuberculosis Awareness Creation on Social Media: A Case Study of KNCV Nigeria
Background: In 2022, KNCV Nigeria’s social media messaging strategy leading up to World Tuberculosis Day (WTBD) shifted from organisational stories to success stories. Objective: The objective of this study was to compare the impacts of the pre-WTBD social media messages used before 2022 (organisati...
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| Main Authors: | , , , , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Wolters Kluwer Medknow Publications
2024-04-01
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| Series: | Nigerian Journal of Medicine |
| Subjects: | |
| Online Access: | https://journals.lww.com/10.4103/NJM.NJM_82_24 |
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| _version_ | 1849721503335055360 |
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| author | Onyinye Kene-Eneh Bethrand Odume Chidubem Ogbudebe Ogoamaka Chukwuogo Debby Nongo Amarachi Obinna-Nnadi Cyril Dim Jumoke Adebari Chukwuma Anyaike |
| author_facet | Onyinye Kene-Eneh Bethrand Odume Chidubem Ogbudebe Ogoamaka Chukwuogo Debby Nongo Amarachi Obinna-Nnadi Cyril Dim Jumoke Adebari Chukwuma Anyaike |
| author_sort | Onyinye Kene-Eneh |
| collection | DOAJ |
| description | Background:
In 2022, KNCV Nigeria’s social media messaging strategy leading up to World Tuberculosis Day (WTBD) shifted from organisational stories to success stories.
Objective:
The objective of this study was to compare the impacts of the pre-WTBD social media messages used before 2022 (organisational stories) with the type used in 2022 (success stories).
Materials and Methods:
The reach and engagement of the KNCV Nigeria pre-WTBD organisational stories for 2021 and success stories for 2022 were retrieved from Facebook and Instagram and compared.
Results:
The reach of the success stories was 18,297 persons while that of organisational stories was 7817 persons. Furthermore, the overall engagement of 795 in 2022 was significantly higher than 267 in 2021 (P < 0.001).
Conclusion:
KNCV Nigeria’s pre-WTBD success stories reached a significantly larger audience and generated higher engagement on social media organisational stories. |
| format | Article |
| id | doaj-art-e0b2b5ac86384043a4cebef239e8e59e |
| institution | DOAJ |
| issn | 1115-2613 2667-0526 |
| language | English |
| publishDate | 2024-04-01 |
| publisher | Wolters Kluwer Medknow Publications |
| record_format | Article |
| series | Nigerian Journal of Medicine |
| spelling | doaj-art-e0b2b5ac86384043a4cebef239e8e59e2025-08-20T03:11:39ZengWolters Kluwer Medknow PublicationsNigerian Journal of Medicine1115-26132667-05262024-04-0133214014310.4103/NJM.NJM_82_24Success Stories as Essential Tool for Tuberculosis Awareness Creation on Social Media: A Case Study of KNCV NigeriaOnyinye Kene-EnehBethrand OdumeChidubem OgbudebeOgoamaka ChukwuogoDebby NongoAmarachi Obinna-NnadiCyril DimJumoke AdebariChukwuma AnyaikeBackground: In 2022, KNCV Nigeria’s social media messaging strategy leading up to World Tuberculosis Day (WTBD) shifted from organisational stories to success stories. Objective: The objective of this study was to compare the impacts of the pre-WTBD social media messages used before 2022 (organisational stories) with the type used in 2022 (success stories). Materials and Methods: The reach and engagement of the KNCV Nigeria pre-WTBD organisational stories for 2021 and success stories for 2022 were retrieved from Facebook and Instagram and compared. Results: The reach of the success stories was 18,297 persons while that of organisational stories was 7817 persons. Furthermore, the overall engagement of 795 in 2022 was significantly higher than 267 in 2021 (P < 0.001). Conclusion: KNCV Nigeria’s pre-WTBD success stories reached a significantly larger audience and generated higher engagement on social media organisational stories.https://journals.lww.com/10.4103/NJM.NJM_82_24behavioural changeinsightmessages |
| spellingShingle | Onyinye Kene-Eneh Bethrand Odume Chidubem Ogbudebe Ogoamaka Chukwuogo Debby Nongo Amarachi Obinna-Nnadi Cyril Dim Jumoke Adebari Chukwuma Anyaike Success Stories as Essential Tool for Tuberculosis Awareness Creation on Social Media: A Case Study of KNCV Nigeria Nigerian Journal of Medicine behavioural change insight messages |
| title | Success Stories as Essential Tool for Tuberculosis Awareness Creation on Social Media: A Case Study of KNCV Nigeria |
| title_full | Success Stories as Essential Tool for Tuberculosis Awareness Creation on Social Media: A Case Study of KNCV Nigeria |
| title_fullStr | Success Stories as Essential Tool for Tuberculosis Awareness Creation on Social Media: A Case Study of KNCV Nigeria |
| title_full_unstemmed | Success Stories as Essential Tool for Tuberculosis Awareness Creation on Social Media: A Case Study of KNCV Nigeria |
| title_short | Success Stories as Essential Tool for Tuberculosis Awareness Creation on Social Media: A Case Study of KNCV Nigeria |
| title_sort | success stories as essential tool for tuberculosis awareness creation on social media a case study of kncv nigeria |
| topic | behavioural change insight messages |
| url | https://journals.lww.com/10.4103/NJM.NJM_82_24 |
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