Success Stories as Essential Tool for Tuberculosis Awareness Creation on Social Media: A Case Study of KNCV Nigeria

Success Stories as Essential Tool for Tuberculosis Awareness Creation on Social Media: A Case Study of KNCV Nigeria

Background: In 2022, KNCV Nigeria’s social media messaging strategy leading up to World Tuberculosis Day (WTBD) shifted from organisational stories to success stories. Objective: The objective of this study was to compare the impacts of the pre-WTBD social media messages used before 2022 (organisati...

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Main Authors: Onyinye Kene-Eneh, Bethrand Odume, Chidubem Ogbudebe, Ogoamaka Chukwuogo, Debby Nongo, Amarachi Obinna-Nnadi, Cyril Dim, Jumoke Adebari, Chukwuma Anyaike
Format: Article
Language:English
Published: Wolters Kluwer Medknow Publications 2024-04-01
Series:Nigerian Journal of Medicine
Subjects:
behavioural change
insight
messages
Online Access:https://journals.lww.com/10.4103/NJM.NJM_82_24
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https://journals.lww.com/10.4103/NJM.NJM_82_24

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